It will help people to avoid food poverty, particularly during school holiday periods.
A reduction of more than 80% in the number of customers using loan sharks57% of customers felt less ‘stressed, anxious or depressed’ about their finances
Richard Walker, Managing Director of Iceland Foods, said: “More than ever, people are struggling to purchase much needed everyday items during this relentless cost of living crisis, and fresh thinking is required by business and government to find workable solutions. At Iceland, as part of our Doing it right: right now we’re constantly exploring new ways to help our customers with innovative solutions that deliver real impact.
“With Fair for You, we have rolled out Iceland Food Club to offer our customers even more support, helping them manage essential spending on their own terms. To those striving to worry less about how they will afford essential goods, this ethical credit scheme delivers real help when most needed and I believe it will make a valuable contribution to breaking the cycle of food poverty in this country.
Successful applicants receive a £100 credit limit, and on joining Food Club can load an initial top-up of £25–£75 onto their cards. They will receive a preloaded card within 5-7 business days. It is interest-free.Your Money Matters is a campaign launched by us and our sister titles across Newsquest to help you overcome the surge in the cost of living.
Belgique Dernières Nouvelles, Belgique Actualités
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