Houston, we have a sculpture.
The big blue bags at Ikea are almost as famous as the Ikea logo itself, and have become a recognisable symbol of the brand – something many shops aspire to, I'm sure. Following on from its The Giving Bag commercial, which began airing in the States a few months ago , IKEA has now created a 19-foot tall 3D Big Blue Bag sculpture, with AR capabilities, which is on tour in the US.
Visitors to the Bag don't just get to reminisce about that time they had an argument with their partner/parent/child while looking at lampshades, but can also scan a QR code to get an AR experience . The AR experience shows Ikea products flying out of the bag , plus an offer that gets you 10% off if you spend over $150 at the store. The latter is fuelled by Adobe's Aero, which uses Google's geospatial data to enable you to redeem their coupon at your nearest Ikea store.The Bag has already been on display in Chicago's Millennium Park and is now in Houston's Discovery Green park, before it heads to New York.
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