For the past 30 years, many of Paris\u2019\u00a0smarter brands have turned to Imprimerie du Marais (IdM) for the finer or more interesting sort of printed matter. Just a small sample of recent work includes an offset-printed folded invitation inspired by the artwork of Eva Jospin for the Dior haute couture...
. The business has a 1,500 sq m new home in Cité Griset, a block’s worth of a 19th-century industrial classic – a former foundry and factory buildings off Rue Oberkampf in the 11th arrondissement – now redesigned byMélody Maby-Przedborski, IdM’s communications director, describes its new home as a ‘forgotten treasure’. The building was opened in 1825 by Griset, one of the oldest family-owned companies in the world.
The new building is a grand atelier, a conglomeration of eight interconnected workshops that can handle lithography, foiling, embossing, four-colour printing, letter pressing, stamping, screen printing and more. These techniques can be, and often are, combined in one piece of work and in a traditional or technically advanced and experimental fashion. This inter-connectivity, an easier advance of works through one workshop to another, was a big driver for the move.
‘They really wanted to create a space for collaboration between clients and the printers,’ says Ricardou. ‘The job was really to create a showroom for inspiration. And that was the real challenge for us, to create a factory but also a comfortable place to work and think and get that balance right. You don’t go to Imprimerie du Marais with a precise idea of what you want to do, you get inspired by what they are, what they can do and what they can bring to you.
IdM has understood, as have their smartest clients, that as communications became more digital, a brand’s printed materials have come to serve a different function. They are literal touchpoints and craft, care and materiality. At best, they have become remarkable, collective objects. And ironically, screen-centric living has encouraged an on-screen fetishisation of the physicality of fine print and packaging.
Belgique Dernières Nouvelles, Belgique Actualités
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