Incredible CGI show making of Highland cow on motorbike ad for Virgin media

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Incredible CGI show making of Highland cow on motorbike ad for Virgin media
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Incredible CGI images show making of Highland cow on motorbike ad for Virgin media

A new behind-the-scenes look at the making of Virgin Media's newest ad campaign featuring a Highland cow has been released.

The video reveals how the furry star of the show was made using 3D computer generated imaging technology , and how the visual artists were able to make the cow look so realistic. The illuminating clip starts similarly to the advert, showing a close-up of the cow. Next, the computer-generated cow is stripped back to its bones and horns, demonstrating that Untold Studios aimed to be as realistic as possible when simulating the animal's movement throughout the advert.

The charming advert, which first aired in October, was created to promote the telecommunications company's new internet speed guarantee. It shows a cow peering in the window of a house and gazing longingly at a motorbike race being streamed on a laptop. The ad then cuts to an exterior shot of a motorcycle next to the cow.

This week's top Scotland Now stories There are two versions of the advert that have been released by Virgin Media, with a longer 60-second version only showing the animal riding the motorcycle through the Highlands. Top news stories today "Working closely with Jeff Low and VCCP we crafted this charismatic Highland cow who throws caution to the wind and sets off on the ride of her life. After seeing exhilarating biking scenes streamed over Virgin Media's network, she decides to take to the tarmac herself."

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