Floats draft guidelines prohibiting 'dark patterns' developed with help from Amazon, Google, and Meta
The Indian government has commenced a consultation on how to regulate – and possibly prohibit – tricky tactics called"dark patterns" designed to fool consumers as they transact online.[PDF] for regulation of"deceptive design patterns using UI/UX interactions on any platform; designed to mislead or trick users to do something they originally did not intend or want to do."
Google, Amazon, and Facebook consulted on the draft guidelines, along with local e-commerce players Flipkart, RIL, Swiggy, Zomato, Ola, and Tata.
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