Intel's shaking up its CPU branding for Meteor Lake, which it calls an 'inflection point for design, manufacturing, and architecture.'
To be introduced with next-gen Meteor Lake chips, which Intel calls an"inflection point for design, manufacturing, and architecture."Intel is making big branding changes to its CPUs from its next-gen Meteor Lake chips onwards. From that generation onward, there'll no longer be an 'i' in 'Core i5' or 'Core i7', etc, and instead there'll also be a new 'Ultra' brand to signify the most advanced chips of the generation.
The 'i' is being dropped"to highlight significant shift in architecture and design" from its Meteor Lake generation chips onwards. This isn't entirely a surprise, as wordThe new 'Ultra' branding will also apply to any chips that are deemed worthy, and Intel says it'll be used to differentiate its"leadership" products from its mainstream ones. Thus, I imagine, meaning the priciest chips will always sit as its Ultra offerings.
The company has also said it intends to remove"generational messaging", which means you'll likely see less of '13th Gen Core i9' and instead just 'Core 9'. Though Intel does promise to keep the generation of a chip noted in the codename, i.e. 'Core 9 15900K'. This might help prevent confusion with what's currently a bit of an issue in Intel's multi-architecture chip line-ups.
Though in removing the generational branding, Intel's only really making it less confusing to those already in the know, and not actually any clearer which architecture is in which chip. New badges will begin to roll out with the new branding changes, so expect to see these plastered on laptops from Meteor Lake onwards. These 14th Gen chips should begin rolling out in around Q3/Q4 this year.
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