Irn-Bru maker AG Barr buys Boost energy drinks brand

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Irn-Bru maker AG Barr buys Boost energy drinks brand
Belgique Dernières Nouvelles,Belgique Actualités
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Cumbernauld-based AG Barr will pay up to £32m for the energy, sport and protein beverage firm.

The makers of Irn-Bru have bought energy drinks brand Boost in a deal worth up to £32m.

AG Barr has acquired 100% of Boost Drink's issued share capital for an initial sum of £20m, with a further performance-linked payout of up to £12m.Boost's management team will continue to run the business, which will operate within Barr as a standalone unit.

He added: "The Boost portfolio offers premium taste and performance at a competitive price, with a strong market position in the UK independent retail channel."

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