Host countries are growing wary
. Organisers insist all the construction will serve a purpose even after the final goals are scored. They should hope so. As an investment, sporting mega-events are almost always a dud .
Almost all the main expenses fall on the host country. FIFA, the sport’s governing body, covers only operational costs. Yet it takes home most of the revenue: ticket sales, sponsorships and broadcasting rights go into its coffers. The last World Cup, for instance, scored FIFA a cool $5.4bn, part of which is then transferred to national teams.
Belgique Dernières Nouvelles, Belgique Actualités
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