What Elon Musk's blue checkmark shake-up could mean for the platform's future.
Those who pay, rather than those who are chosen, will now benefit from higher visibility across the platform - so what we will see in the coming days is who the new Twitter crowd really is.
Mr Musk also claims that he has personally paid for the subscriptions of Stephen King, LeBron James and William Shatner - who are all critics of the Twitter Blue monthly subscription scheme.In addition, Twitter now says that only businesses who pay for verification will be allowed to advertise, unless they are spending more than $1,000 per month.
It was being run badly. Its finances were in dire straits and like other platforms, it was struggling to keep abuse and misinformation under control. Mr Musk is a shrewd entrepreneur with deep pockets and an enormous following. I knew he would be controversial, but I thought he would turn around the ship.
It will be interesting to see other workarounds spring up from different organisations - or whether they will decide that it is simply not worth the effort, especially with minimal visibility under the new regime.
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