The American mainstay's new-ish men's creative director talks teaming up with a Japanese label, tweaking the classics, and the brand's headline-grabbing evolution.
releasing with cult-favourite Japanese label Beams Plus will likely be even more welcome. For those uninitiated, Beams Plus specialises in reworked takes on classic Americana, informed heavily by prep and military staples. Sound familiar? But where J.Crew tends to keep things a little more traditional, Beams Plus isn't afraid to freak it. Which is why, Babenzien says, the brand is"a perfect fit" for a partnership.
Director, writer, and graphic designer Mike Mills wearing the Beams Plus x J.Crew collaborative patchwork jacket and corduroy pants.Our own design team has things in hand here and is incredibly talented, but we also really like this idea of reaching out beyond ourselves to see how others either view or have viewed the brand, what they think about, and how they see us. So when we were coming up with lists of people to potentially work with, Beams Plus was at the top of the list.
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