The former EastEnders star sparked a big discussion after telling fans she'd got ahead of the game for the back-to-school uniform hunt.
Jacqueline Jossa has become the latest celebrity to face criticism from mum-shamers online after sharing what school shoes she got her daughters.
Jacqueline also featured in the footage - a paid partnership with the shoe shop - as the three pretended to walk out the door and head on the school run. Jacqueline captioned the sweet video: "AD | Brownie points for me! I’m getting ahead of the Back to School rush with the help of @deichmann_uk, who are offering buy one get one half price on all kids’ school shoes With brands like like Kickers, Nike and Hush Puppies there’s something for every kid! WeAreDeichmann #DeichmannBacktoSchool.
Jessy.tubb said: “what happens if between now and back to school, they grow out of the shoes, always good to be ahead if the rush, but maybe a tad to far ahead…” And katy_basketfield added: “£30 for school shoes that will be scuffed in minutes don’t seem fair to me.” And lauraw1503 said:” be no need for that really she works hard for what she has and good luck I say to her and her beautiful kids and I suppose is the perks of been in the public eye be kind. mums_life_is_fiiiine added: “Just bought my daughter school shoes from @deichmann_uk beautiful shoes, great price. Clarks have some serious competition . Well done guys.”
Including a caption that should have resonated with many of her one million followers as she faces the back to school rush, Helen said: “So for once I’m actually organised for back to school wish I actually looked so calm and put together for the school run x Picked up the perfect going to back to school shoes for my girls from @schuh that they both love I always buy my kids shoes from @schuh #wewearschuh #AD.
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