An unexpectedly British venture from the American polymath
Jaden Smith keeps himself busy. The 25-year-old actor, musician, style maven – and, of course, son of Will and Jada – has procured respect in various creative fields, and his latest venture sees him occupy the fashion-adjacent world of Really Nice Suitcases.
enlisted the help of British artisans to originate exceptional hard-shell suitcases from recycled ocean and consumer plastic. Mission complete. Now, they have grand ambitions of instigating a greener future. “We hope to inspire other companies to follow suit and adopt sustainable practices throughout their supply chains, as we are proud to maintain complete transparency in our own,” says Smith.
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