How unlocking her naughty side changed Jessie Ware's career and gave her musical freedom.
The BBC is not responsible for the content of external sites. YouTube content may contain adverts.Nonetheless, remote recording technology helped her recruit an incredible cast list for the album. In the first 30 seconds alone, you hear Kylie Minogue, Gemma Arterton, Jamie Demetriou, Hayley Squires, Clara Amfo, Benny Blanco and Lennie Ware, her mother, all uttering the record's title phrase.
"Weirdly, considering I'm quite prudish, I've found it really fun tapping into this world," says Ware. "It gives me freedom musically. Hopefully it's slightly classy, with a bit of innuendo.""Okay, good, because it's quite non-existent," she laughs. "I was maybe masking how hard I was finding it," she says. "And I was writing this autobiographical record without being ready. I didn't know how to fully kind of jump [into that world].", was constantly being made "to feel like I needed to be the next Adele" when Ware's background was in dance music, collaborating with artists like SBTRKT, Disclosure and Two Inch Punch.
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