As Christmas Eve approaches, the village is adorned with lights and decorations. People gather in the coffee shop, and Emily's act of kindness inspires them to engage in their own acts of giving
As John Lewis announced its new director for the 2023 Christmas advert, marketing experts asked AI to predict the storyline for the most anticipated campaign of the year. Multi-channel marketing agency Boutique asked the AI-powered language tool to “Predict the next John Lewis Christmas advert script”, revealing another ‘slice of life’ concept that will be sure to have the nation welling up in front of the TV.
[Scene 1] The ad opens with a picturesque snowy village, illuminated by the warm glow of streetlights. A cozy coffee shop sits at the heart of the village, its windows filled with people laughing and enjoying warm beverages.[Scene 2] We follow a young barista named Emily as she works behind the counter, serving drinks and interacting with the customers. She has a warm smile and a welcoming demeanour.
[Scene 4] As Emily investigates the pocket watch, the ad delves into a heartwarming series of flashbacks. We see different people from various time periods throughout history receiving the pocket watch as a gift. [Scene 6] Back in the present day, Emily decides to repair and restore the pocket watch. She researches its history and learns about its significance to the village.
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