John Lewis has been forced to pull its latest home insurance advert after the financial watchdog found it was 'potentially misleading'
The boy caused a mess as he knocked a vase off a shelf after throwing an umbrella across the room, got paint on the floor before rubbing some on his cheeks, and then jumped up on a table and danced around.
John Lewis tweeted on Wednesday to say that it had withdrawn the advert, which first aired on 11 October, because the Financial Conduct Authority considered the content to be potentially misleading and could confuse customers about the insurance. It clarified that its accidental damage cover was available as an add-on to John Lewis's new home contents insurance product and only covered accidental, not deliberate, damage.The retailer said in a statement:"You may have seen our 'Let Life Happen' advert for our new home contents insurance offering, which ran between 11 and 27 October 2021.
"This advert has been withdrawn because the Financial Conduct Authority considers the content to be potentially misleading and could cause customers to be confused about John Lewis's new home contents insurance offering.
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