Jony Ive’s LoveFrom unveils Terra Carta Seal design. COP26
and his team at LoveFrom, the seal embodies Terra Carta’s values and its aim ‘to reunite people and planet, by giving fundamental rights and value to Nature’.
The Terra Carta Seal design features an illustrated composition of flora and fauna, embodying the charter’s vision and ambition to set a recovery path ‘For Nature, People and Planet’. The circular design includes an intricate pattern of oak leaves and acorns, fern, magnolia, phlox, ladybirds, monarch butterflies, birds and honey bees, surrounded by the Terra Carta motto of ‘concordiae naturae, hominum et planetae’ – for the harmony of nature, people and the planet.
‘We spent all this time creating a typeface that we would use for our identity: we didn’t want a logo, we wanted something far more modest, more similar to a dialogue,’ says Ive of creating the LoveFrom Serif, inspired by John Baskerville’s letterforms and based on studies of his original punches and matrices.
Belgique Dernières Nouvelles, Belgique Actualités
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