The rise of the virtual girl K-pop bands
Julie Yoonnyung Lee and Amelia HemphillSince releasing their debut single I'm Real in 2021, K-pop girl group Eternity have racked up millions of views online.In fact, there's mainly one big difference between them and any other pop group you might know - all 11 members are virtual characters."The business we are making with Eternity is a new business. I think it's a new genre," says Park Jieun, the woman behind Eternity.
With the explosion of artificial intelligence , deepfake and avatar technologies, these pop idols are taking their fame into a whole new dimension.K-pop superstars Blackpink are also using the metaverse to reach a wider audience For live chats, videos and online fan meets, the avatar faces can be projected onto anonymous singers, actors and dancers, contracted in by Pulse9."Virtual characters can be perfect, but they can also be more human than humans," Park Jieun tells BBC 100 Women.
"The scandal created by real human K-pop stars can be entertaining, but it's also a risk to the business," says the CEO. Han Yewon, 19, is the lead vocalist of newly launched girl group mimiirose, managed by YES IM Entertainment in South Korea. "We practised for more than 12 hours in total. But if you aren't good enough, you end up staying longer."
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