Suns star Kevin Durant and Nike have agreed to a lifetime deal, the company announced via 35V. Durant becomes the latest Nike athlete to agree to a lifetime partnership, following Michael Jordan and LeBron James in the basketball division.
and Nike have agreed to a lifetime deal, the company announced via 35V on Friday. Here’s what you need to know:
Durant becomes the latest Nike athlete to agree to a lifetime partnership, following stars Michael Jordan andDurant was first signed by the company in 2007 when he was a rookie on the Supersonics.The partnership will continue to include “footwear, apparel, and a community and philanthropic collaboration focused on grassroots basketball,” per the release.This is, obviously, a big deal. Few athletes have earned lifetime deal with Nike, the behemoth of the shoe and apparel world.
. His shoes are immensely popular, not only with consumers but with NBA players well. He said that there is a 16th line of KDs coming, too.Durant is 34 and still one of the best players in the world. At some point, his career will end and this locks him up with the company for the duration of his time in the NBA and beyond.
“As one of best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years. We look forward to continuing to serve the next generation of athletes together,” Nike EVP of global sports marketing John Slusher said.Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Try a week on us.
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