Kim Jones celebrates Jack Kerouac for Dior A/W 2022 men’s show in London

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Kim Jones celebrates Jack Kerouac for Dior A/W 2022 men’s show in London
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When Jack Kerouac penned his Beat Generation-defining novel On the Road\u00a0\u2013 a quasi-autobiographical novel depicting the travels of narrator Sal Paradise and friend Dean Moriarty as they odd-job, drink, romance, bus and train around America and Mexico \u2013 he lifted jotted ideas from notebooks from the late 1940s, and typed...

, who was appointed to helm the house after the sudden death of its founder, created the Beat A/W Haute Couture collection, a largely monochromatic offering featuring crocodile leather jackets, which shocked the maison’s conservative clients.

Kerouac and his fellow Beat Generation writers, such as Allen Ginsberg and William Burroughs, were a symbol of countercultural freedom and unbridled creativity – an approach which captivates Jones. The image ofprotagonists making their way around San Francisco, New York, Los Angeles, Denver and Mexico City, hitchhiking and travelling via bus, liberated in their movement, also has particular resonance today.

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