Stock of KSI’s sports drink Prime Hydration at Watford supermarkets is being tracked, as kids “buy it to sell on for profit”.
The drink was launched by internet stars KSI and Logan Paul “to rival some of the biggest companies on earth; Pepsi, Coke, Powerade, Gatorade” and has been selling out early each morning across the county.
Few parents seem to be able to understand what"all the hype is about” but a post on Nextdoor said: “I think it's a business opportunity for the youngsters."I know mine bartered and sold it when available." Despite the £1.99 price point, dozens of bottles are being advertised around Watford on Facebook Marketplace for as much as £25 each.
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