La Bouche Rouge, the French make-up brand known for blending luxury with an eco-conscious mentality, launches its first range of perfumes
Among the cacophony of beauty brands preaching sustainable practices, there are a few pioneers who are voicing and, more importantly, acting with genuine commitment and a deeply informed approach.has been one of those voices since 2016, when the brand launched a range of 100 per cent plastic-free lipsticks, made with recycled metal and upcycled leather, and formulations that are microplastic- and cruelty-free.
For instance, the cedarwood essence is made from the sawdust left behind at a woodcutting factory in Virginia. The rose damask essence, which is difficult to source because of high demand, was recreated using technology that can extract the scent without petrochemicals. While other scents are made from flowers collected after religious or celebratory ceremonies and recycled into various essences.
Belgique Dernières Nouvelles, Belgique Actualités
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