Leading supermarket waitrose overhauls best-before date, dividing shoppers bestbefore Waitrose food sustainability
Waitrose will remove best-before dates on hundreds of fresh food products in a bid to reduce food waste. The aim is to get customers to use their personal judgement and not rely on the best-before date which could mean throwing away food that is perfectly fine and safe to eat.
Marija Rompani, director of sustainability and ethics at John Lewis Partnership, which owns Waitrose, said: “UK households throw away 4.5 million tonnes of edible food every year. This means that all the energy and resources used in food production is wasted. Its texture and flavour might be impacted but it will be perfectly safe to eat. Foods that best-before dates appear on include frozen peas, ice-cream, dried pasta and baked beans cans.
Experts at Waste & Resources Action Programme said best-before dates on fruit and vegetables are unnecessary and contribute to climate change. Catherine David, director of collaboration and change at Wrap said: “Best-before dates on fruit and veg are unnecessary and create food waste because they get in the way of people using their judgement when food is still good to eat.
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