NBA star LeBron James got in on the action that year, filing unsuccessfully for his own “Taco Tuesday” trademark
The disputes culminated with Taco Bell filing with U.S. trademark regulators this May to get Taco John’s and Gregory's Restaurant & Bar abandon their trademarks, saying the term had become too widely used to belong to any one person or business.
“We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn’t feel like the right thing to do,” Creel said. “As we’ve said before, we’re lovers, not fighters, at Taco John’s.” Taco Bell spokeswoman Richa Anand didn’t immediately return a social media message seeking comment Tuesday.
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