Ross Brawn feels Liberty Media's focus on product over instant profit has been key to F1's current boom. 'If you look at the history of owners in Formula 1, they’re the only ones that I’ve seen do it.'
In the wake of Liberty’s takeover from CVC in 2017, F1 has enjoyed a massive uplift in popularity.
Brawn, who is stepping down as F1’s managing director of motorsport, believes that grand prix racing’s current strength should be credited on Liberty adopting an approach that previous owners ignored. “Therefore I think Liberty have taken a great approach. Certainly, if you look at the history of owners in Formula 1, they’re the only ones that I’ve seen do it – and I’ve been here quite a long time.
“What’s pleasing is there’s a new demographic coming through with a great balance of diversity – particularly gender diversity in that new demographic. And that’s really encouraging. He is also not totally against the idea of reserve grid races, but thinks that could be a step too far.
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