Of all the forces against which resistance is futile, Barbie ranks right up near the top. This article from our archive explores why
, it’s fantastic” and “I’m a blonde bimbo girl, in a fantasy world.” Earlier this year, a judge in San Francisco ruled against Mattel, upholding the group’s right to freedom of expression. Nobody, added the judge, would have assumed that Mattel had authorised the lyrics: “Nor, upon hearing Janis Joplin croon ’Oh Lord, won’t you buy me a Mercedes-Benz’, would we suspect that she and the car maker had entered into a joint venture.
Ultimately, it is impossible to prove whether Barbie is a more potent force than any other product of western consumer culture. Indeed, if anything, sociologists have spent more time examining the weird sub-cultures and behaviour that Barbie seems to have provoked than the role she has in gender stereotyping.
Academics have even tried to theorise about another less-publicised, but apparently widespread, feature of the doll: Barbie mutilation. “Barbie torture”, according to one researcher, “commonly involves tearing her head off, ripping her limbs out, and burning her hair off.” One male interviewee in a study confessed that “When one day I was mad at my sister, I grabbed her Barbies and burnt all of their hair off and cut their bodies with sharp knives.
Belgique Dernières Nouvelles, Belgique Actualités
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