Lionel Messi has topped the list of the world’s most marketable athletes while Cristiano Ronaldo has plunged down the pecking order.
, a seven-time Ballon d’Or winner, has topped the list of the 50 most marketable athletes for a second time.
It comes after the Argentine inspired his country to World Cup glory in Qatar in December, before securing a lucrative move from, the former Barcelona icon's on-pitch influence has translated to marketability, as he tops the list three years after coming first in 2020.Messi is one of just four footballers in the top ten, with USWNT star Megan Rapinoe, who retired last month, in fifth, and her international teammate Alex Morgan in third.
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