The Lionesses broke boundaries in 2022 and 'put women's football on the map'
“We’ve seen previously with women’s sport that you can have those big pinnacle moments when it’s World Cups, European Championships and Olympics but it’s about trying to break through into the week-in, week-out high-profile visibility of the sport,” Simmons explains.
“Of course, we have worked really hard to make sure we put our big games in those best slots [and we] maximise those windows when the men’s Premier League isn’t playing because that helps attendances and audiences and the clubs have done a fantastic job.“They’ve really stepped up in terms of [playing games in] main stadiums, marketing those games, promoting those Euros stars and the crowds have followed and it’s great to see.
“The other really exciting thing is the growth in audiences. Sky and the BBC have come out recently to talk about significant growth post Euros in their audiences and Sky at a conference last week were talking about a 70 per cent uplift in WSL audiences this season. I mean, that is huge. We are getting some of the biggest audiences in sport.
“We’ve got top international stars and we’ve got interest from across the world, so absolutely we’re looking to continue to market our league and those stars and enable people across the world to see what we think is one of the best leagues in the world.
Belgique Dernières Nouvelles, Belgique Actualités
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