After months of speculation, the controversial LIV Golf tour finally has a U.S. television home — The CW. We'll see some of the top golfers alongside reboots of “Walker, Texas Ranger” & the latest edition of “World’s Funniest Animals.” Will anyone watch?
Contrary to LIV criticism, The PGA Tour’s TV audience has remained mostly stable for years, per Sports Business JournalWhat will be a win for The CW and LIV?
What also don’t know the internal success metrics, near- and long-term, for The CW and LIV Golf under this arrangement beyond basic anodyne press release statements. “This also marks the first time in The CW’s 17-year history that the network is the exclusive broadcast home for live mainstream sports,” CW president Dennis Miller said in a statement.
LIV’s executives say they want to grow the game of golf, and the new TV deal helps accomplish that. They certainly make no mention of Saudi Arabia’s financial backing.
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