Baffled by Twitter's X rebrand? We're unpicking the death of the blue bird live here. TwitterX
Before we delve into the deeper reasons for Twitter's rebrand, why X? After all, it's a pretty neutral, some might say dull, replacement for the charming blue Twitter bird.
So killing the Twitter logo with an X is very much on-brand for Musk's companies, and sees it fit into his growing collection of tech brands. But it also likely marks the start of Twitter's change from a messaging app into an 'everything' app that takes us full circle back to those early attempts to disrupt the traditional banking industry...Twitter isn't messing around with this X rebranding.
Yaccarino states that messaging will just be another part of the new Twitter, sitting alongside"payments/banking" to help create a"global marketplace". Sounds like memes might become something of a Twitter sideline... There's only one place to start with today's tech news – Twitter's overnight rebranding to X. It started with yesterday's Tweet above from Elon Musk, which kicked off a fast-paced makeover for the social media site that gave it a new logo.
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