The Denim Tears x Dior collab lands in Soho for a limited time only
When Kim Jones kicked off his Dior tenure with a Kaws partnership – an alliance famously affirmed by a very Instagrammablecreated by the hypey American artist, placed at the centre of the British designer’s inaugural show – he heralded a new age for the Parisian fashion house, one that valued the significance of collaborations in today’s luxury market. Lines co-designed by Travis Scott, Kenny Scharf and Eli Russell Linnetz followed.
Over the next few weeks, similar pop-ups will emerge in Tokyo, Seoul and Shanghai, all of which will offer a similar immersive experience.The Dior Tears London pop-up is open to the public until Thursday 13 July at Phonica Records, Soho.
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