As Love Island contestants get dressed in second-hand clothes, can fashion ever be eco-friendly?
which use organic and recycled materials, including H&M Conscious, Adidas x Parley and Zara Join Life.But critics argue such collections don't solve the main problem of fast fashion: the promotion of overconsumption.
"Until brands tackle this issue first and foremost, 'conscious collections' by fast fashion brands can only ever be considered greenwashing," argues Flora Beverley, co-founder of sustainable brand Leo's Box. Zara rejected the accusation, telling the BBC that it "does not use advertising to push demand or promote overconsumption". Adidas said that by 2025, "9 out of ten Adidas articles will be sustainable". H&M declined to comment.
Many "slow fashion" companies are emerging - offering fewer new pieces a year, all of which have a lower environmental impact.said they wouldn't pay more than £5 extra for sustainable garments.Charity shops and jumble sales have long offered a reliable way to extend the life of clothes. Online sites like eBay and Facebook Marketplace also make it easier to buy and sell pre-loved items.argues that second-hand purchases are unlikely to replace more than 10% of new sales.
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