Blended-barley vodka brand X Muse is an adventure with art and alchemy, created by Jupiter Artland co-founder Robert Wilson and alcohol expert Vadim Grigoryan, as featured in the October 2021 2...
, we researched the alchemical symbols that were used in hermetic texts as a form of notation. The Monas Hieroglyphica is an esoteric symbol invented and designed by John Dee in the 16th century, and its meaning is linked to the essence of X Muse – distilling the sun, moon, elements and fire.’ , 2012, a subterranean grotto lined with dazzling purple amethysts, inspired the processing of the water through an amethyst vortex.
Beyond its alchemic innovations, visual appeal and historical significance is the art of ceremony, or what the brand calls ‘ambromoments’. ‘With X Muse, we have involved collaborators of the highest artistic quality, who fully understand the importance of detail, design and creativity,’ says Wilson.
‘We commissioned Formafantasma to imagine our ideal tasting experience, full of hidden cues, artistic references and storytelling. What Simone and Andrea did is a perfect example of showing without saying,’ adds Grigoryan, nodding to the brand’s motto,The brand’s draw is also its subtlety. Like any great art, it doesn’t give too much away. The creation of X Muse has required many ingredients.
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