Mac shipments slump 40 percent as Apple finally bitten by slumping PC demand
Apple's client device sales volumes stood out compared to its competitors during 2023's first quarter, but not for the reasons you might expect, IDC reports.40.5 percent from 6.9 million units in 2022 to 4.1 million this year. PC vendors also experienced a generally dismal quarter, with shipments down roughly 25-30 percent.
The precipitous decline in Mac movements marked a notable departure from previous quarters, which saw Apple outperform rivals. During the October-December holiday quarter, Apple shipmentsa mere 2.1 percent, while most other PC manufacturers saw their output slide by up to 37 percent. On average, PC sales fell 30 percent year-over-year during the first quarter. And while Q1 sales are traditionally soft following a flurry of spending during the holiday quarter, 2023's Q1 shipments fell below those in 2018 and 2019. This, trend further reinforces IDC’s conclusion that the PC market has officially returned to pre-COVID levels.
The factors contributing to weak PC shipments during the first three months of 2023 remained largely unchanged from prior quarters: worsening macroeconomic conditions, combined with feeble demand and higher than average inventories.
Belgique Dernières Nouvelles, Belgique Actualités
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