Are football shirt launches becoming more creative?
Aitch is a massive United fan and joked about their rivals Manchester City during his Glasto setGetting your festival fit sorted is always a challenge.
But this wasn't a fashion faux pas by the rapper, or a leak as some have suggested - instead it was a very deliberate marketing plan by the club to promote their new kit.", accompanied by a behind-the-scenes video in the Old Trafford dressing room. For Jenny Mitton, from the ad agency M&C Saatchi, creating online buzz is crucial to a new kit launch.
"Everyone talks about it and your socials were probably filled with conversation around it," she tells BBC Newsbeat.With fans having to fork out some serious cash to buy a football shirt, it's important that brands market them as an item of clothing that will last, according to Jenny.
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