.JustinMarksTH took a 'shower idea' in THProject91 and turned it into a race-winning program that benefits both TeamTrackhouse and the entire sport of NASCAR.
Justin Marks took his"shower idea" and turned it into a race-winning endeavor with the Project91 program.Marks is an innovator and a disrupter. The things he and those who work for him have done since forming theWe could go on for hours about what he's doing differently in the business side of the sport, but most importantly, it's delivering results on the track.
2007 Formula 1 World Champion Kimi Raikkonen was the first to take up Marks' offer with the Project 91 initiative, running Watkins Glen in 2022 and COTA in 2023. Since then, we've seen the Toyota-backed 23XI Racing follow suit with a third car driven by Travis Pastrana at Daytona, and Kamui Kobayashi later this year.
"I think the fact that we put it in Victory Lane, it just galvanizes our mission in trying to attract the greatest motorsport talent in the world." "That's a big moment for our company, is that actually a partner looked at it and said, we believe in this Project91 thing siloed from everything else. We really love it and we want to be a part of it.
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