Matt Hancock thinks ImACeleb is his way back into politics — he might be right ✍️ Politicians, even unpopular ones, are quite good at naff TV, because they exceed low expectations 🔵 annemcelvoy
Matt Hancock thinks I’m a Celebrity is his way back into politics — after his jungle debut, he might be right
Hancock is on the show because of his libidinous extra-office activity and because otherwise, evening telly would not give a toss about upper mid-rank ministers in a declining government. This last point explains why in his first episode last night, Matt was prepared to be covered in bugs and slime. , the show’s ringmasters, mused that it was amazing that a former top minister was “washing creepy crawlies out of his butt-crack”. Given the present economic choices, I am not sure this is the worst option at all.in his attire as a Mr Toad gilet-clad Uniqlo dude. He’s also quite good at this sort of hokum because politicians, even unpopular ones, are quite good at naff TV, because they exceed low expectations.
This is also the “tell”: of a figure who does not think that failure is what the media village and political orthodoxy says it is. Encountering the star of the slime-show at a media event recently, I was struck by how unfazed he is about criticism: imagine yourself not giving a toss about the things your family, peers, and colleagues care about – and how liberating that can be. Voters might even remember your name afterwards.
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