HBO Max's rebrand hasn't exactly gone to plan for Warner Bros. Discovery
, the super streamer that replaced HBO Max in late May – shed 1.8 million users between April 1 and June 30. Previously, WBD's total direct-to-consumer user base had stood at 97.6 million. Thanks to the mixed reception Max's launch was met with, however, it's suffered a downturn in those figures, with its most recent customer base equalling 95.8 million.
WBD didn't give a reason why its DTC user base had fallen in its earnings report, but it's possible that the conglomerate revealed more to investors during its Q2 2023 earnings call, which took place this morning . TechRadar has reached out to WBD for comment and we'll report back if we receive a response.
A decrease in the number of people subscribing to one or more WBD-owned streaming services will come as a big blow to the David Zaslav-run company. WBD had hoped to surpass 100 million subscribers for the first time in its history in 2023, with its rebranded HBO Max platform believed to be key to that ambition.
Launching on May 23, Max – a super streamer that brought HBO Max, HBO, and Discovery Plus content under one roof – was viewed internally as a true competitor to
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Barbenheimer Marketing Craze Criticised By Warner Bros. JapanWarner Bros. Japan called on its US counterpart to “take appropriate action” on what they described as “highly regrettable” posts from official Barbie social media accounts.
Lire la suite »
Warner Bros 'sincerely apologises' after 'insensitive' Barbenheimer tweetsWarner Bros bosses have apologised to Japan after the official Barbie movie account interacted with fan-made Barbenheimer memes depicting atomic bomb blasts. A reply to one of the tweets said: ‘It’s going to be a summer to remember.’
Lire la suite »
Barbenheimer backlash as Warner Bros regrets 'insensitive' social media postsAn official Barbie Movie Twitter account replied to memes which featured the film's star Margot Robbie and Oppenheimer actor Cillian Murphy in front of a backdrop of flames. The account also responded to a meme showing Robbie's hair replaced with an apparent mushroom cloud.
Lire la suite »
Warner Bros. Is Apologising For the Memeification of the Atomic BombThis comes after NoBarbenheimer began trending on Twitter in Japan
Lire la suite »
Warner Bros Discovery saves $100mn as Hollywood strikes keep costs down\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
Lire la suite »
Max Scherzer details talks with Mets brass: Team taking step back to build for 2025-26Max Scherzer was not 'itching to jump ship.' But conversations with Mets officials in which they indicated a plan to take a step back next season influenced his desire to be traded. Exclusive with Ken_Rosenthal:
Lire la suite »