Might Max Verstappen's success, and youth, lead him to become Formula 1's first-ever billion-dollar earner?
Might Max Verstappen’s success lead him to become Formula 1’s first-ever billion-dollar earner?
Verstappen is believed to be earning in the region of $50 million annually from his Red Bull Racing contract, not including any potential bonuses for race or championship wins, and also not including any commercial sponsorship deals he is able to secure for himself, such as his expiring contract with Dutch supermarket chain Jumbo.
“What you say regarding the deals that he has, the deals that he has are not stratospheric, they’re not Nike NBA-style personal endorsement deals, but they are still significant. When you start to add them up, if you’ve got 1.5 million here or 2 million there, and this is on top of your salary, you can see that he’s reached a point where, I mean, it’s no wonder he looks so relaxed about everything in his life. He’s literally in the class of his own.
“That’s often given to me as kind of a criticism of Max that maybe he doesn’t have the Lewis Hamilton stardom. But, of course, the Lewis Hamilton stardom is also interesting in that some people really love it and some people really don’t like it. Some people will say, ‘oh, what’s with the Lewis Hamilton fashion show each weekend?’
“David tells me that what you see with Max is exactly what you get. He is totally driven by just being a racing driver. He doesn’t want to do anything else. He doesn’t want to have huge outside interests, his interests outside of Formula 1 racing is more racing, be it in driving another car somewhere else or be it with his sim racing. So he’s just interested in racing. That’s it. That’s where his interest lies.
“It’s impossible to go into almost any store of any kind and not find someone using a Max Verstappen point-of-sale display, be it Red Bull, be it Jumbo Supermarkets, or any number of other brands in the Netherlands who have somehow tapped into him through partnerships, etc.
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