Stella McCartney, 51, dubbed the campaign 'Horse Power' and said that her new 'Stella girl' was a 'next-gen horse lover and equestrian.'
Stella McCartneyPhotographs taken for the fashion designer - who refuses to use any animal products in her clothing lines - showThe reality star-turned-model, 27, who has been criticised in the past for wearing clothes made of fur and leather, wears just a pair of Ms McCartney's boots and holds a handbag in the shot.
Reality star-turned-model Kendall Jenner, 27, who has been criticised in the past for wearing clothes made of fur and leather, wears just a pair of Ms McCartney's boots and holds a handbag in the shot But many of Ms McCartney's social media followers were quick to criticise her for using an animal in an advertising campaign.
Another follower wrote: 'I love this brand, its mission and vision, I don't find this photo campaign appropriate, especially if we have to protect animals and nature, this is a celebration of vulgarity and nudity.'
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