The buzz this summer is all about alcohol-free, as the sector comes of age. Finally non-drinkers have worthy alternatives, and the good news is…
The buzz this summer is all about alcohol-free, as the sector comes of age. Finally non-drinkers have worthy alternatives, and the goodThe trend is being led by ‘Gen Z’, those born between the mid-1990s and early 2010s. Gen Z are health-conscious, exercise more, and value experiences. Unlike generations before, alcohol plays far less of a role in their social lives with a rise in mindful drinking.
Duncan Keith founded Days Brewing with Michael Gammell in 2020 with a similar motivation. Duncan says: “We love beer and its incredible ability to get people round a table and start conversations. But we found that we weren’t doing that as often, just because we didn’t want the alcohol or the side effects.”The Covid lockdowns propelled the alcohol-free sector in Scotland.
Recently Brulo’s 7 Hop 7 Grain IPA won best beer at the World Alcohol Free Awards 2023. Brulo is exported worldwide and is on track to sell over a million cans in 2023. Feragaia, made in Fife, is a sector leader in non-alcoholic spirits that don’t mimic existing types of alcohol. Feragaia is layered and complex, with citrus, herbaceous and spiced notes, and botanicals including chamomile and cayenne.
"There’s also extra processing in terms of pasteurisation to make sure the beer is clean and stable. The only saving we really make is on the duty, which is not as much as people think. If you take into account small brewers’ relief, it’s about 12 pence a can or something like that.”
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