Michael Reynolds, Wallpaper’s US director, goes behind the scenes of the magazine’s first ever cover, a shoot involving a penthouse apartment, heavy furniture – and no elevator service. Reynolds’ recollections feature in the ‘25 Years of Wallpaper*’ se...
. He asked if I would be game to create a set for the cover of a magazine prototype that he was in the midst of developing.
Being young, dumb, eager to please and clueless as to what it would entail – I said yes!!! Do I recall there even being a budget? If there was, it was probably next to nil. I remember renting a cheap, wreck of a cargo van that by today’s standards might only just be fit for drug smuggling – and not much else.
I will never forget arriving on the morning of the shoot to the location on Lower Fifth Avenue, the penthouse apartment of former male model Walter Schupfer, only to learn that the elevator was broken and that everything would need to be schlepped up 14 flights of stairs. I was flying solo, sans assistant – therefore shock, panic and a change of underwear immediately ensued.
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