Microsoft reportedly mulls a does-everything 'super app' to expand mobile search
If the report proves true, for Microsoft, a super app could help plug a hole as it competes with Microsoft and Apple, both of which also run their own mobile app stores. The company already has Microsoft Start – a bulked up iteration of its Microsoft News app – a personalized news feedlast year that also includes other information like temperatures, traffic, and stock market and offers online shopping, games, and other features.
It's available through the Widgets panel in Windows 11 or the Windows 10 taskbar. It also can be reached as a website on Microsoft Edge and Chrome and as a mobile app for both Android and iOS. Microsoft Start addresses many of the features offered by super apps like WeChat, which is in the enviable position of having the Chinese government ban many of its competitors, giving it a long runway in the country's massive consumer market.
However, what Microsoft executives reportedly want is a way to drive more searches to Bing, grow its advertising business and bring more users to tools like Teams and Outlook, something Microsoft Start apparently doesn't do enough of.Share
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