Picture your avatar wearing a logo-emblazoned shirt driving past a billboard touting a product
The patent describes an overlay technology that could determine when a particular person is playing a streaming game and determining a time within the game when the action has ebbed and the user is"below a threshold interaction count."
The time for displaying the ad would be determined by reviewing a database of the user's history playing a game and recordings of the games played, then identifying and aggregating the user's past interactions with the game, to determine when the interactions are below that threshold count. Deciding where to place the ads will employ similar techniques, including finding locations within the game's environment that are continuously visible.
The content is selected from personalization modules, or from a library of ads that come from"content providers" including Microsoft customers. The content selection module also gets input via signals from the game being played. The ad selection module gets data from both the personalization and ad collection modules and can include images, stock photos, and the like. Personalized ads can be chosen based on the gamer's profile and content that dovetails with the game.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Patch Tuesday update is causing Windows 10 to blue screenPatch Tuesday update is causing some Windows 10 systems to blue screen
Lire la suite »
UK govt says IR35 contractor tax reforms plain sailingStudy measures wrong things, fails to offer an accurate picture of tax regime, say consultants
Lire la suite »
Microsoft could introduce cheaper Game Pass tier with adsAs per a survey reportedly sent out to players, Microsoft could be looking into an entry-level Xbox Game Pass tier, which would potentially support ads but also offer Xbox Live Gold at a much lower price than is available now.
Lire la suite »
Microsoft could introduce a cheaper, ad-supported Game Pass tier, survey suggests | VGCMicrosoft could introduce a cheaper, ad-supported tier of Xbox Game Pass, according to a survey.
Lire la suite »
Microsoft may be introducing cheaper, ad-supported Xbox Game Pass tiersIt looks like Microsoft is considering introducing cheaper, ad-supported tiers of its Xbox Game Pass. That's according …
Lire la suite »