When the burgers bite back.
launched legal action against his own brand of burgers
It describes the suit's various claims as"false, disparaging statements" and says the real story here is that MrBeast wanted a bigger piece of the pie and, when he didn't get it, ordered his lawyers to go beast mode. Notably, MrBeast's suit makes the somewhat extraordinary claim that Donaldson hasn't received"a dime" from the hugely popular business venture, despite over 1,000 restaurants in the US alone offering the product. The reality of that will obviously come out in court. But the main theme of the suit is reputational damage to the MrBeast brand more widely through what the YouTuber claims is a bad product.
That seems a considerable stretch. MrBeast has been streaming since 2012, and first achieved viral fame in 2017. Since then he's produced hit after hit and,, no-one can deny that this guy knows how to attract a large audience. Indeed the whole reason the MrBeast Burger concept worked is because for whatever reason a lot of people have a positive reaction to him.
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