MrBeast has officially moved past Pewdiepie to become the top individual streamer on YouTube.
These are major, big-budget productions: In the circle-of-grass video, for instance, MrBeast also gave the contestant a whole-ass house fully stocked with supplies to live in, and then proceeded to demolish it just to make the guy's life more miserable. They're fun to watch, and they also contrast starkly with Pewdiepie's style of video, which basically involves him playing games, talking about whatever comes to his mind at any given moment, and occasionally screaming.
The accession of MrBeast is not necessarily end-of-an-era stuff, because Pewdiepie is still massively popular, but it's hard not to see a changing of the guard here. Pewdiepie is a personality but MrBeast is an event: He's basically a reality television production studio, with enough of a budget to convince people to do stupid things on camera. That's occasionally gone sideways: In November 2021, for instance, he was criticized for spending $3.
But the other side of that coin is that Squid Game is tremendously successful, and so is MrBeast's video, which a year after it was posted has drawn more than 303.5 million views. Name recognition obviously plays a big part of that success, but so does the simple fact that MrBeast's productions are so much more mainstream and accessible than what Pewdiepie offers.
Pewdiepie announced his"retirement" in 2020, but in reality it's been more of a slowdown: He's continued to post videos, and his subscriber count, which according to
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