'My Tesco big shop was £90 when the cost of living crisis started, what I'm paying now is ludicrous'
It feels like a lifetime ago when we could visit the supermarket without fearing what price rises might be in store.
Today's bill for the same items is just shy of £111, that's a massive 23.2% increase overall. And as well as being dearer, some items are also smaller, which only adds insult to injury. Of the 58 products I bought, 53 have risen in price, 24 of them by 30% or more. Of the five products that have dropped in price, four of those are due to Clubcard offers.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Shoppers have been facing sustained price rises for some time now and this February marks a full year since monthly grocery inflation climbed above 4%. This is having a big impact on people’s lives. Tesco says that a comparison shop of this nature is not a true reflection of how someone would shop, as there would likely be cheaper alternatives on offer with either its Clubcard or its Aldi Price Match scheme.
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