In April, the firm said subscriber numbers had fallen for the first time in more than a decade.
Netflix has said season four of Stranger Things has been watched for more than a billion hours
The company said it had selected Microsoft as its global advertising technology and sales partner to introduce a "lower priced ad-supported subscription plan". But the move also shows adverts, that were seen by high-end streaming companies as so passé just a few years ago, are very much still alive and kicking.
Belgique Dernières Nouvelles, Belgique Actualités
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