BREAKING: The NWSL is set to expand by three teams in Boston, Utah and the San Francisco Bay Area, a source confirms to itsmeglinehan. The Utah and Bay Area teams would join the league in 2024, with Boston joining at a later time. More details:
joined the league as the latest two teams, with the franchise fees reportedly between $2 million and $5 million. The jump in expansion fee indicates a willingness from outside parties to bet on the league’s value, especially its media rights.NWSL games primarily stream on Paramount+ with some matches broadcast on CBS Sports Network or CBS, which reportedly is paying the league $4.5 million over three years for its broadcast rights in a deal inked in 2020.
The Bay Area’s expansion team ownership group includes private-equity firm Sixth Street Partners and former U.S. women’s national team players Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner. Between the four of them, they have experience from all three professional leagues in the United States, and careers that spanned 10 pro teams domestic and abroad. All four are also Santa Clara Broncos.. “We’ve seen what has not worked, what we want to work, what we don’t want to work.
Jennifer Epstein, daughter of Celtics co-owner Robert Epstein and founder of Juno Equity, is part of a women’s investment group backing the Boston bid. It’s not Boston’s first NWSL appearance, as the city was home to the Boston Breakers, which appeared in the now-defunct Women’s United Soccer Association and Women’s Professional Soccer and the NWSL from the league’s inaugural season in 2013 until the team folded in 2018.
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