Only available in the UK for type 2 diabetes patients with a prescription, Ozempic was approved by America's Food and Drug Administration (FDA) for weight loss last year.
It can make users physically repulsed by food, proponents say it's a"miracle" diet drug and critics call it an"eating disorder in an injection".
An Ozempic rumour mill swirled around Kim Kardashian after her drastic weight change before the MET gala this year, although she hasn't confirmed using it. "The biggest complaint I get is patients going to their favourite restaurant, and saying 'I had two bites of a steak and I can't eat it, I feel sick'," says Dr Daniel Ghiyam, whose clinic in Simi Valley, California is inundated by requests for Ozempic and WeGovy - a similar injectable.
"You're basically resetting your master clock. And if you can really do the work and understand your emotional needs while you're on it, I think that there's going to be a lot of benefits."Shortages are rife, and there are concerns drugs like Ozempic are becoming less readily available for diabetes patients who rely on it for their treatment.
But the cultural dangers of offering people a"quick fix" for weight loss are not lost on the professionals recommending it.
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