The project is now expected to cost £210m
Manchester's new arts centre is looking to sell its naming rights to cover the ever-increasing costs of the project which has seen its budget almost double. Factory International is already in talks with 'a number of leading brands' about selling the naming rights for the £210m facility which is due to open next year.
Speaking at a council scrutiny meeting on Tuesday , MIF executive director Randel Bryan revealed that the deal is expected to raise at least £25m, which goes above the total fundraising target set for the arts centre. He said: "We've already had really advanced conversations with a number of leading brands that have been in excess of the £24m mark.
There are two ethics committees that will oversee and scrutinise the selection of any sponsors, with deputy council leader Luthfur Rahman sitting on both. It is hoped that the naming rights will be sold before the venue opens in 2023.
Belgique Dernières Nouvelles, Belgique Actualités
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